Anton Cherkasov on November 3rd, 2018.
Growth is one of the desirable things each startup is looking for. Many companies talk about growth hacking. How to boost their sales, or get more users. There is a list of growth hacks we used in Kepler Leads and not only there.
Anton Cherkasov on October 29th, 2018.
Ben Horowitz recommends built the great product first. I think nobody wants to argue with that. Everyone knows how it’s important for creating a great product for SaaS startup. But there are a lot of poor solutions on the market. Creating a fantastic product is still hard. It requires strong skills in engineering, marketing,...
Anton Cherkasov on October 25th, 2018.
This is an article about lessons I learned after creating 2 startups. As you know, I am a co-founder of Aworker and Kepler Leads. I definitely like SaaS companies in the B2B industry. That’s why I created two of them in this area. Also, I participated on hackathons as an expert and have the opportunity to talk with many teams.
Anton Cherkasov on October 24th, 2018.
Selection right analytical tool is a crucial decision for each SaaS company. Google Analytics is an excellent thing, but it cannot help with many cases for a software application. Understanding your users and customers affects to the success of the startup. I can definitely say that every SaaS startup should use a data-driven analytical...
Anton Cherkasov on October 22nd, 2018.
Growth hacking has been around eight years, but it had become popular word several years ago. Many companies talk about growth hacking. How to boost their sales, or get more users. More hacks, more growth, more unicorns.
Anton Cherkasov on October 18th, 2018.
Last month we struggled with customer engagement at Aworker, which is a blockchain platform for Recruitment. In this case, I’m telling you how we improve engagement up to 30 times. We did it through segmentation and personal messages.
Anton Cherkasov on October 17th, 2018.
SaaS companies have two big problems. Firstly, how to attract new customers. Secondly, businesses attract people in their applications, but a lot of them don’t use the product. And I believe that the second problem is more important than first.
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